Pengembangan Manajemen Strategi Party Planner Forgetmenot

Party planner Forgetmenot merupakan salah satu party yang bergerak di bidang usaha jasa dekorasi. Maraknya dekorasi khususnya menimbulkan permasalahan dihadapi oleh selaku baru untuk ikut bersaing sehat dengan banyaknya kompetitor sejenis memiliki pengalaman dan branding lebih baik. Berdasarkan tersebut maka dilakukan penelitan menganalisis strategi sistem digunakan Forgetmenot. Penelitian menggunakan Teori Manajemen Strategi. Informan dalam penelitian ini sebanyak dua orang, metode deskriptif kualitatif, yaitu mengumpulkan data wawancara, observasi, dokumentasi, sedangkan teknik analisis SWOT mengetahui sektor apa saja perlu dikembangkan dibenahi upaya pengembangan Hasil dapat disimpulkan bahwa melakukan variasi berupa penerapan tentang penetrasi pasar, serta inovasi produk konsep bervariatif. Strategic Management Development Planner “Forgetmenot” ABSTRACT is one of the planners engaged in decoration service business. The rise businesses decoration, especially planners, has created problems faced by as a new to participate healthy competition with many similar competitors who have better experience and branding. Based on these problems, research was conducted analyze strategies systems used planner. uses Theory. There were two informants this study, using qualitative descriptive method, namely collecting interview, observation, documentation, while analysis technique find out what sectors need be developed addressed effort develop results study can concluded that needs vary strategy form implementing market penetration development, well innovating more varied products concepts.